Excellence in Business Writing

This training programme looks at Writing as a Business skill worth mastering and highlights techniques to achieve it.

Thoroughly practical in approach, it stresses all the four major areas of business writing :

• Step by step sequence of techniques
• Specific examples and definite guidelines

Think before you write: Using the COAT formula in letter writing :

• Communication (A process of creating understanding & trust.)
• Objective (What do I want to accomplish by writing?)
• Approach (Which is the BETTER way of doing it?)
• Technique (Range of business, personal and technical writing)

• Point of view towards language
• Common Problems faced by an Indian writer of English

• The step-by-step approach
• Active Vs Passive writing
• Use of Action Verb principle
• Readability analysis and formulae
• Key word analysis in business writing.
• Ensuring Tonal Appropriateness
• "You", “We” and "I" attitudes
• Structure, Form and Mechanics of Business Writing

• The Rules of E-mail etiquette
• Composing clear, to-the-point messages
• Writing attention getting e-mail
• E-mail mechanics

• How well do you handle your Enquiries
• Sales Letters
• Letters covering Complaints and Adjustments
• Collecting Money: A Systematic Approach
• Letters for Gathering Goodwill

• Report Writing: A Case
• Writing Readable Business Reports
• Making Reports coherent and logical
• Business Report as an Instrument of Management Control

• Plan Sheets for writing, replying to letters
• A Business writer’s Style Sheet
• Major Writing Steps